Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Membersuite

MAY 25, 2021

Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. Document how the existing AMS holds your association back and prevents it from leveraging opportunities. Think how leadership thinks: align each point of your argument to an organizational goal.

Software 170

Software Leadership Project System 170

Delcor

SEPTEMBER 12, 2023

In other words, the success of a system selection and implementation is dependent upon the way in which requirements are collected, analyzed, and documented at the beginning of the project. Using their deep knowledge of the association technology market, they know how to help associations leverage technology.

Analysis 52

Analysis Technology Project Proposal 52

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Exclusive insights and product presentations from our leadership team.

Library 219

Library Products Video Course 219

Reid All About it

OCTOBER 22, 2021

Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Content marketing. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

San Diego 195

San Diego Education Social Media Content 195

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment.

Content 89

Content Video Resources Team 89

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy.

Mooc 192

Mooc LMS Sample Survey 192

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Blue Sky eLearn

FEBRUARY 4, 2020

Delegate tasks across leadership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Delegate tasks across leadership. Delegate these tasks across your leadership to spread the workload. Check it out: Embrace association management software.

Organization 270

Organization LMS Software Social Media 270

.orgSource

OCTOBER 24, 2023

What’s the first lesson of Leadership 101? They can take advantage of.orgCommunity’s Leadership Circle groups where they can compare notes with executives who are on parallel journeys. The process of documentation illuminates insights you might not otherwise discover. Begin with yourself. Be the change. Walk the talk—right?

Leadership 88

Leadership Class Team Communications 88

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MARCH 6, 2018

The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. Do they want to know more about trends in the market and what your members want? Hold quarterly Ask-Me-Anything (AMA) events. Don’t See Value.

How To 266

How To eBook Software Library 266

Reid All About it

DECEMBER 1, 2023

Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. . 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt. million jobs.

Software 130

Software Discount Tools Resources 130

Higher Logic

JUNE 5, 2020

Marketing (45%). 22% have no documented strategy. Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. .” – The State of Community Management Report 2020. staff members.

Analysis 272

Analysis Cost eBook Report 272

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

Higher Logic

FEBRUARY 27, 2018

We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations,” said Nancy. The home page and main community is an open forum that connects Ascend Learning’s 12+ brands through discussions and a resource hub with hundreds of documents.

Kansas City 180

Kansas City Library Kansas Team 180

Higher Logic

SEPTEMBER 4, 2018

With the advent of marketing automation systems, companies are harnessing the power of the internet to draw customers to their site. They may even be better optimized than your marketing content, because the way a user asks a question in Google might be closer to the way users ask a question in a discussion forum. Attract Prospects.

eBook 120

eBook How To Content Software 120

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need? Value to market.

Education 160

Education How To Certificate Committee 160

Reid All About it

DECEMBER 18, 2020

If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it. Digital marketing for education programs. I love German Christmas markets.

Video 221

Video Certificate Review LMS 221

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Howard Givner, Event Leadership Institute Founder & CEO. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

Content 195

Content LMS District of Columbia Tips 195

Association Analytics

FEBRUARY 14, 2022

Start by assessing and documenting the current state of your data. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. This is not a long process.

How To 169

How To Case Study Cost Revenue 169

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

FEBRUARY 27, 2018

We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations,” said Nancy. The home page and main community is an open forum that connects Ascend Learning’s 12+ brands through discussions and a resource hub with hundreds of documents.

Kansas City 136

Kansas City Library Kansas Team 136

Higher Logic

FEBRUARY 20, 2018

Create a dedicated resource hub in your private member community with educational documents, webinars, and videos to help members understand how new technology and industry trends impact them. Give them a private space in your online community where they can have discussions, share documents, and schedule meetings.

How To 221

How To Technology Industry Resources 221

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fall is traditionally the budget season for many associations, but I have a feeling 2021 budgets will truly be living documents. Association Board Leadership & Governance in the Era of Business as Unusual.

Learning Management System 285

Learning Management System Education Communications Technology 285

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Effectively marketing programs. At right, you’ll find the results to two different poll questions on the topic of education strategy.

Education 100

Education Strategy Content Resources 100

Higher Logic

NOVEMBER 30, 2017

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails. Leadership Team. Getting your leadership team to participate gives your community value and legitimatizes it as a verified source of company information. Answer questions.

Team 174

Team Video Content Library 174

MemberClicks

OCTOBER 11, 2023

AD organizes young Black people in Chicago by providing them with political education, leadership development, and revolutionary services.” File your articles of incorporation Your articles of incorporation are documents that establish where and when your nonprofit was formed and contain information that verifies your nonprofit’s existence.

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Thought Leadership Session: Associations’ Future Strategies. Killer Paid Search Tactics That Every Marketer Needs to Know.

Tampa 200

Tampa Revenue Education Content 200