Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Howard Givner, Event Leadership Institute Founder & CEO. Email Marketing Workshop. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy.

Mooc 192

Mooc LMS Sample Survey 192

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment.

Content 88

Content Video Resources Team 88

Association Analytics

FEBRUARY 14, 2022

Start by assessing and documenting the current state of your data. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Communicate to leadership and staff in their language.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need?

Education 160

Education How To Certificate Committee 160

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Thought Leadership Session: Associations’ Future Strategies. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

Higher Logic

JUNE 5, 2020

Marketing (45%). 22% have no documented strategy. Revenue growth. Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. Networking (59%). Innovation (42%).

Analysis 272

Analysis Cost eBook Report 272

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Increasing your brand’s visibility in other ways, like public thought leadership opportunities and cross-blogging.

Content 52

Content System Analysis Resources 52

Higher Logic

MARCH 6, 2018

The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. Do they want to know more about trends in the market and what your members want? Hold quarterly Ask-Me-Anything (AMA) events. Don’t See Value.

How To 266

How To eBook Software Library 266

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Reid All About it

SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

Content 195

Content LMS District of Columbia Tips 195

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

OCTOBER 11, 2023

AD organizes young Black people in Chicago by providing them with political education, leadership development, and revolutionary services.” File your articles of incorporation Your articles of incorporation are documents that establish where and when your nonprofit was formed and contain information that verifies your nonprofit’s existence.

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

DECEMBER 18, 2020

If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it. Digital marketing for education programs. I love German Christmas markets.

Video 221

Video Certificate Review LMS 221

Higher Logic

NOVEMBER 30, 2017

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails. Leadership Team. Getting your leadership team to participate gives your community value and legitimatizes it as a verified source of company information. Answer questions.

Team 174

Team Video Content Library 174

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. If you’re wondering whether there are gaps in your safety net, ask your colleagues to share their documents to evaluate what you might be missing. Being alert to market and business trends is a good defensive strategy. No one was exempt.

Strategy 88

Strategy Innovation Process Products 88

Reid All About it

JANUARY 12, 2018

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline. Telemarketing Still Has a Place in Today’s Association Marketing Mix. Host: Marketing General Inc. 1 CAE credit. More info/register.

DC 153

DC Washington eBook Marketing 153

Reid All About it

OCTOBER 1, 2021

If you are (or someone you know is) a woman who has made (and continues to make) amazing contributions to the advancement of technology in associations, Association Women Technology Champions (AWTC) invites you to apply (or to encourage someone else to apply) for the AWTC Technology Leadership Award or the AWTC Technology Champion Award.

LMS 195

LMS Conference Technology Content 195

Reid All About it

APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Source of non-dues revenue. Requirements discovery. Preferred : things that are important, yet not essential.

LMS 81

LMS Authoring Tools Certificate Discount 81

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Leadership Lessons from Martial Arts The martial arts teach discipline, respect and technique. What can they teach us about leadership? Hero worship. Fri 2/3 at 2 p.m.

LMS 40

LMS Video Technology Revenue 40

Associations Now

NOVEMBER 14, 2018

million in revenue in 2017. million in revenue last year and received a $100 million fund raise in September that landed it a $1 billion valuation—with all 350 employees working from home. Marketing is changing. GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5

How To 54

How To Software Revenue Video 54

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. ” Britt Delo Vice President of Membership & Marketing Michigan West Coast Chamber of Commerce GrowthZone user. “It has helped in many ways!

Process 78

Process Directory Software Revenue 78

Association Adviser

NOVEMBER 13, 2018

Association boards and leadership should discuss the type of information they want to post on social media and what safeguards they should enact to protect members’ personal information. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. Member recruitment.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Protech

APRIL 19, 2021

By Evan Hendershot – Digital Marketing Manager . Access and download resources including articles, documents and other media . Enable sponsorship and drive ongoing revenue throughout the year . This also provides a new source of non-dues revenue for your next virtual or hybrid meeting. .

Social Media 59

Social Media Directory Tips Revenue 59

Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. Let’s make a bet. A bonus win: this advanced our online accessibility, too.

Innovation 112

Innovation Newsletter LMS Course 112

Reid All About it

NOVEMBER 10, 2017

This research will: Document which associations are developing and implementing content strategies. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Distributed Commerce: The Future of Event Marketing? Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Achieve

MAY 10, 2021

. - Defining your campaign’s core objectives and determining a working revenue goal. Identifying prospective major donors, developing those relationships, and securing roughly 65% of your total revenue goal. Feasibility Study. Testing your initial plans through stakeholder interviews. Campaign Planning. The Quiet Phase.

Tools 83

Tools Social Media Maine Team 83