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Why members should have a seat at the leadership table

Nimble AMS

According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. .

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Association Brain Food: 2.23.24

Reid All About it

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Gen Z and millennial marketing. I’m hoping to somehow.

DC 261
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272
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9 Steps to Make a Case for a New AMS

Membersuite

Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. You know how the existing AMS, CRM or database limits your association’s potential. Document how the existing AMS holds your association back and prevents it from leveraging opportunities.

Software 170
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A Requirements Analysis is Critical to the Success of Your Technology

Delcor

In other words, the success of a system selection and implementation is dependent upon the way in which requirements are collected, analyzed, and documented at the beginning of the project. Using their deep knowledge of the association technology market, they know how to help associations leverage technology.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element is clouding the picture for associations. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses.

Mooc 192
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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: American Marketing Association.

Revenue 322