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CRM for Associations: The Basics & How It Complements an AMS

Protech

The world of association management (and all of the technology designed to support it) is vast. alone, and each one likely has a different way to manage its membership base. The first step toward building a comprehensive and effective tech stack is understanding your association’s options.

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. WBT Systems suggests ways to attract Gen Z to your association by helping them build lifelong learning habits and expand their network.

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Association Brain Food: 2.3.23

Reid All About it

WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads. Change management. Impexium recommends five strategies for a change management framework. Marketing plan.

LMS 40
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Association Brain Food Weekly: 11.6.20

Reid All About it

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fall is traditionally the budget season for many associations, but I have a feeling 2021 budgets will truly be living documents. Innovation and membership growth. Agile budgeting. Mon 11/9 at 11 a.m. –

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Creating New Member Benefits for Each Persona 

MemberClicks

Understanding personas helps you build interactions that different individuals can relate to. This is a member who is always learning. They utilize the offerings of your association to grow their careers and build connections. What technology are you utilizing to give your members a better experience?

LMS 52
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Top 11 Chamber Management Software AMS Systems

GrowthZone

Narrow down options to ensure you’re looking at systems that provide flexibility to achieve your chamber of commerce goals. Once you’ve narrowed down software options, consider scheduling an online, high-level software overview with each AMS provider. Document management. Online payment processing.

System 148
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Compare Association Membership Management Software Platforms

GrowthZone

Document management. Workflow automation/project management. Online payment processing. Online store/e-commerce. Sponsorship management. Sponsorship management. Online donations/contributions. Marketing automation. Sales funnel management. Education management.