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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your membersengagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Download now.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. An online community opens a window into your members’ interests, wants, needs, and pain points.

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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. Topics include: A quick history of email marketing and its effectiveness today.

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6 Ways To Engage Association Members

CMA Solutions

At CMA, we specialize in association management, membership outreach and member engagement. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. Member engagement makes all of it happen. But there is another crucial step.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

By examining your association’s member data, you can pinpoint the specific areas where your efforts are making an impact, or not. This holds true whether it’s your member engagement efforts or your internal operations. Offer events that interest your members. Communicate more effectively with members.

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Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. Automation can be the best piece of technology in your toolkit , enabling you to work faster and more efficiently and create content that is befitting of your amazing subscribers.

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