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Building Buy-In for an Online Community at Your Association

Higher Logic

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. New Member Acquisition.

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Association Brain Food Weekly: 10.12.18

Reid All About it

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers.

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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

In an association-based marcom ecosystem, data helps organizations make informed decisions and customize messages to the right audience. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it. But what about zero-party data?