Association Briefings
FEBRUARY 10, 2021
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.
MemberClicks
DECEMBER 13, 2022
It helps keep up the “brand” of your organization. The words you use, how formal you are and how you “talk” to your members through email give them a sense of the type of organization you are. For new members especially, email communication can help build relationships. Names, dates, prices, etc.
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Membersuite
OCTOBER 21, 2022
A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. With a data warehouse in your AMS, your association can compete more strategically in your market. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you.
Higher Logic
MAY 20, 2020
Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. To learn more about the benefits of member engagement on member acquisition and retention, member win-back, and non-dues revenue, check out Higher Logic's eBook, available below.
Higher Logic
MARCH 12, 2019
When departments are aligned, it prevents inefficiency and feeling overburdened , and, members receive organized communications, especially the important ones. If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people.
Higher Logic
OCTOBER 11, 2018
If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?
Higher Logic
NOVEMBER 27, 2018
You should bring in as much data as you think you’ll need during the integration, but then, you can hone in on a few usable pieces of data to improve your marketing automation campaigns. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.
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