Association Briefings
FEBRUARY 10, 2021
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.
MemberClicks
DECEMBER 13, 2022
What makes you click or engage with emails in your inbox? “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. So the words you choose for your emails are super important to make sure you’re saying EXACTLY what you want to. Now don’t panic.
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Membersuite
OCTOBER 21, 2022
If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics. Drive Revenue and Provide a Major Competitive Advantage.
Higher Logic
NOVEMBER 27, 2018
You should bring in as much data as you think you’ll need during the integration, but then, you can hone in on a few usable pieces of data to improve your marketing automation campaigns. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.
Higher Logic
MAY 20, 2020
To learn more about the benefits of member engagement on member acquisition and retention, member win-back, and non-dues revenue, check out Higher Logic's eBook, available below. Use this time to be creative and find new methods to make membership at your association as valuable as it can be.
Higher Logic
OCTOBER 11, 2018
If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?
Higher Logic
MARCH 12, 2019
If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people. We've compiled the top six automated campaigns for you in our eBook: How to Create Effective Automated Campaigns. Use the same communication tools.
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