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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52
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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Personalization is hot right now. And what’s more , they’ve grown to expect it. But first…. Let’s explore this.

Marketing 149
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4 Email Copywriting Tips for Associations

MemberClicks

Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. It helps keep up the “brand” of your organization. For new members especially, email communication can help build relationships.

Tips 92
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Use Webinars to Communicate.

Revenue 296
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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Let’s get started. Use the same communication tools. Create consistent messaging.

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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. With a data warehouse in your AMS, your association can compete more strategically in your market. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you.

Analysis 142