eBook Email Marketing Marketing Organization 
Association Briefings
FEBRUARY 10, 2021
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.
Higher Logic
NOVEMBER 21, 2018
People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Personalization is hot right now. And what’s more , they’ve grown to expect it. But first…. Let’s explore this.
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Higher Logic
MAY 20, 2020
Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Use Webinars to Communicate.
Higher Logic
MARCH 12, 2019
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Let’s get started. Use the same communication tools. Create consistent messaging.
Membersuite
OCTOBER 21, 2022
A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. With a data warehouse in your AMS, your association can compete more strategically in your market. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you.
Membersuite
FEBRUARY 17, 2022
If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.
EventMobi: Association Events
OCTOBER 19, 2023
If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!
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