Expo Logic

JANUARY 28, 2019

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.

eBook 34

eBook Technology Social Media Innovation 34

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Learn more about integration: The 3 Best Data Points to Grab From Your AMS for Your Marketing Automation Campaigns.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Jamie Notter

NOVEMBER 21, 2013

I am excited to announce the release of my second ebook, Culture that Works: How Getting Serious About Culture Unlocks New Performance. It is about reinforcing what drives the success of the enterprise, and subsequently being able to adapt the culture (sometimes one process at a time) as markets and internal dynamics shift.

eBook 70

eBook Video Process Project 70

Expo Logic

JANUARY 28, 2019

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.

eBook 28

eBook Technology Social Media Innovation 28

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

AUGUST 17, 2016

These types of workplace perks are everywhere these days, but they may actually be harming your organization. These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. This has the potential to create resentment amongst organization members.

Organization 120

Organization How To millennials eBook 120

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Velvet Chainsaw

NOVEMBER 26, 2013

Here are three ebooks that discuss some of those event game changers. This eBook is for readers that understand the importance of mobile apps to customize and enhance the attendee experience. VCC was involved in writing this eBook by CrowdCompass. Mobile Apps: The New Event Essential. Mobile is everywhere and growing.

eBook 40

eBook Price Proposal Conference 40

Higher Logic

JANUARY 3, 2020

An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience. Did you know? When Your Product Team Needs to Validate an Idea or Prioritize New Features.

eBook 194

eBook Products Tips Tools 194

Velvet Chainsaw

JULY 13, 2015

At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing. Conference and trade show organizers now find themselves immersed in a prove-it-or-lose-it sponsorship environment. We’re making this eBook available to our blog subscribers.

eBook 40

eBook Revenue Conference Strategy 40

Higher Logic

JUNE 5, 2020

But before we dive into those stats and facts, don’t miss out: The Community Roundtable provides incredibly helpful analysis on three trends in the report, along with specific recommendations you can apply at your organization, all available in the full report below. Check out the eBook below for tips. Marketing (45%).

Analysis 272

Analysis Cost eBook Report 272

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. In an association-based marcom ecosystem, data helps organizations make informed decisions and customize messages to the right audience. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. You can order your copy of the book in print or as an eBook on Amazon. How can a thriving membership program be planned and executed?

Recruiting 95

Recruiting Recruitment eBook Revenue 95

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing.

Strategy 130

Strategy Software Social Media Discount 130

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Maybe it means adding additional tools, like marketing automation, so you can all access the data and campaigns. Let’s get started.

Communications 174

Communications eBook Tools Team 174

Reid All About it

JANUARY 5, 2018

I’m always on the lookout for good ebooks on sale so I thought I might share some of my finds with you. My secret ebook sale sleuthing method is daily alerts from BookBub , Early Bird Books , and Goodreads. As of Thursday afternoon, these ebooks were still on sale but act quickly if you want a bargain. Fiction first.

Nashville 150

Nashville eBook DC Chicago 150

Aptify

JULY 1, 2021

Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. Take the time to get a comprehensive picture of the people interested in joining your organization, and determine what benefits they want from membership.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Higher Logic

JULY 19, 2018

With the technology available at our fingertips today, we expect more from the organizations we affiliate ourselves with. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Well luckily, there is!

Tips 159

Tips eBook Newsletter Marketing 159

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. With a data warehouse in your AMS, your association can compete more strategically in your market. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you.

Analysis 142

Analysis eBook Software Report 142

Higher Logic

MARCH 6, 2018

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Then let your executives do what they do best – move your organization forward. Do they want to know more about trends in the market and what your members want? An online community is a tool.

How To 266

How To eBook Software Library 266

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JANUARY 12, 2018

One of my favorite sessions at the Surge virtual summit hosted by Association Success was “ Facing and Embracing the Future of Learning ” so I’m glad they published an ebook on current trends in micro-learning, micro-credentialing, competency-based education, virtual reality, talent shortages and professional development, and the value ramp.

DC 153

DC Washington eBook Marketing 153

Higher Logic

AUGUST 7, 2018

It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail. This type of strategy translates to marketing-influenced revenue growth. Download our eBook Transform Your Customer Marketing with Online Community.

eBook 149

eBook Case Study Products Tools 149

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy North Carolina Conference 259

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. If you’re reading the ebook version, you can simply click on the links. The short version: Pick up a copy today.

eBook 100

eBook How To Sample Social Media 100

Reid All About it

JUNE 7, 2019

On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) Megan Lopez, senior marketing manager at Personify.

Proposal 170

Proposal eBook Maine Tips 170

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software.

Communications 209

Communications Software Member Engagement Event Planning 209

Wild Apricot

JUNE 25, 2010

If your organization is struggling to figure out Facebook – and who isn’t? social media consultant John Haydon has a free ebook for you: "The Complete Guide to Facebook for Small Non-Profits" is a comprehensive collection of strategies, tactics, tips, and tutorials to help small non-profits get more out of using Facebook.( read more ).

eBook 150

eBook Social Media Tips Technology 150

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. By 2015, the organization had over 18,000 lapsed members within a 24-month period. But it doesn't always have to be an expensive effort - check out our eBook, with ideas for nine low-cost strategies for member engagement. Member engagement is well worth the effort.

Case Study 149

Case Study eBook Member Engagement Class 149

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. According to Corey Rosenbusch , President and CEO, GCCA , the organization is taking its partnership a step further.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Potomac Core

MAY 17, 2016

Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Does your organization address some or all of the factors that define the recession ready association? Why External Focus. 3 Key Strategies to Become the Recession Ready Association.

eBook 147

eBook Survey Member Engagement Industry 147