Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

JUNE 5, 2020

But before we dive into those stats and facts, don’t miss out: The Community Roundtable provides incredibly helpful analysis on three trends in the report, along with specific recommendations you can apply at your organization, all available in the full report below. Check out the eBook below for tips. Marketing (45%).

Analysis 272

Analysis Cost eBook Report 272

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Why does member retention matter? Engage your members. Implement feedback.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Align Your Staff for an Effective Member Communications Schedule. Read more: 3 Ways to Strengthen Communication Using Smart Member Data.

Communications 174

Communications eBook Tools Team 174

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. By 2015, the organization had over 18,000 lapsed members within a 24-month period. The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Member engagement is well worth the effort.

Case Study 149

Case Study eBook Member Engagement Class 149

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. The more you customize your information, the more it can become overwhelming to track and organize all of your content. The Association Adviser website has plenty of articles about content marketing best practices. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Potomac Core

OCTOBER 4, 2016

It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Higher Logic

MARCH 6, 2018

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. Do they want to welcome new members ? An online community is a tool.

How To 266

How To eBook Software Library 266

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement.

Strategy 100

Strategy eBook Member Engagement Discount 100

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. With a data warehouse in your AMS, your association can compete more strategically in your market. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you.

Analysis 142

Analysis eBook Software Report 142

Potomac Core

OCTOBER 29, 2017

Getting and bringing an entire Supply Chain to the table at an Association is a heavy lift but the long term impact will make the effort yield substantial member ROI. Organizing a robust data collection process that includes Associations in the Supply Chain will build actionable information.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. What is clear is that 3 Engagement Strategies Drive Growth.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Event management tools can boost attendance by adding value to the member experience.

Tools 208

Tools LMS eBook Resources 208

Potomac Core

MAY 17, 2016

Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Does your organization address some or all of the factors that define the recession ready association? Very high degree of board understanding and strategizing about the needs of the average member.

eBook 147

eBook Survey Member Engagement Industry 147

Higher Logic

JULY 19, 2018

With the technology available at our fingertips today, we expect more from the organizations we affiliate ourselves with. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Well luckily, there is!

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

JUNE 7, 2019

On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) Megan Lopez, senior marketing manager at Personify.

Proposal 170

Proposal eBook Maine Tips 170

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. Disrupt Ourselves. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MARCH 1, 2015

Utilizing a highly engaged and strategic board task force will help your Association have a reality check. Member’s aren’t retaining their memberships or even joining new organizations just to buy things. It starts with surfacing actionable, market based data. The post Engagement as a Sales Strategy?

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. This means your Association needs to build strategies that help your members achieve their business and professional outcomes.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

APRIL 5, 2016

As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies. Member Engagement Creates Association Relevance. Data Driven Active Innovation.

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

JUNE 3, 2015

Through a strategic planning process that transforms your organization from an inside out focus to an outside in focus. The process starts with a highly engaged and strategically focused board and concludes with a strategic plan amplifying industry growth objectives. Global Market Volatility.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Driverless Associations. Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill?

DC 100

DC eBook Member Engagement Innovation 100

Reid All About it

MAY 29, 2020

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. Positive Association Disruption through Member Engagement.

millennials 100

millennials America eBook Member Engagement 100

Mariner Management

OCTOBER 17, 2019

Price the service as if the association had to buy it on the open market. This has long been common practice among 501(c)3 organizations. The post Completing the puzzle to decode chapter ROI appeared first on Mariner Marketing & Management, LLC. If, for example, the chapters re-sell association publications, swag, etc.

eBook 48

eBook Sample Price Certificate 48

Potomac Core

APRIL 26, 2017

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” If anything, they want your organization to stop selling stuff. Today’s board members want strategic meetings focused on their external challenges and they want their Associations to help them address these challenges.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? elections are mind numbing.

eBook 100

eBook Member Engagement Industry Process 100

Higher Logic

JUNE 6, 2019

But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. We’re here to help you make the best-educated decision for your organization’s needs. The problem? Other than that?

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. If your organization has a webinar scheduled in the near future, please send me the link. Host: American Marketing Association. Organizer: ASAE Partnership Professionals Network.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Since your members have more options than ever to consume new solutions, it’s a matter of time before they vote with their feet and go somewhere else. Strategic Growth and Development.

Case Study 119

Case Study Virginia Revenue Survey 119

Nimble AMS

JUNE 10, 2021

When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. This approach ensures your organization is keeping up with the latest technological advances without budget-busting fees and broken customizations. What’s the answer for Nimble AMS? Why is that important?

Software 78

Software System eBook Cost 78