WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Learn more about integration: The 3 Best Data Points to Grab From Your AMS for Your Marketing Automation Campaigns.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. What is clear is that 3 Engagement Strategies Drive Growth.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Higher Logic

OCTOBER 8, 2018

In the same regard, there should be some strategy and budget considerations behind the modules you invest in. Every successful organization plans for one, some, or all of the objectives listed below, and it’s important to make sure your community is growing alongside your organization’s goals and planning.

eBook 109

eBook Directory How To Member Experience 109

Expo Logic

JANUARY 28, 2019

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.

eBook 34

eBook Technology Social Media Innovation 34

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. 4 Association Disruption Strategies. Disrupt Ourselves.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Transformation and Action.

Strategy 114

Strategy eBook Cost Revenue 114

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. You don’t need to have a “go big or go home” mentality to do well with marketing automation.

Marketing 196

Marketing How To Email Marketing Tips 196

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy?

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. The outcome of the U.S. Engage More and Sell Less. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

JUNE 5, 2020

But before we dive into those stats and facts, don’t miss out: The Community Roundtable provides incredibly helpful analysis on three trends in the report, along with specific recommendations you can apply at your organization, all available in the full report below. Online Community Strategy. Want to level up your community strategy?

Analysis 272

Analysis Cost eBook Report 272

Expo Logic

JANUARY 28, 2019

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.

eBook 28

eBook Technology Social Media Innovation 28

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Impact surveys are forward looking and will help you better measure your organization’s effectiveness on member outcomes. Engagement as a Sales Strategy? It starts with surfacing actionable, market based data.

Strategy 100

Strategy eBook Member Engagement Survey 100

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience.

eBook 194

eBook Products Tips Tools 194

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Aptify

JULY 1, 2021

Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members?

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Association TRENDS

FEBRUARY 18, 2021

In this eBook, we’ll look at how your organization can use engagement tools to solve four of the biggest challenges to associations today: Member acquisition. Making connections and growing professionally is most likely one of the top reasons why members join your association. Member retention. Member win-back.

Member Engagement 52

Member Engagement eBook Strategy Revenue 52

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual networking.

San Diego 259

San Diego Strategy Conference North Carolina 259

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Membership drives work best when you’ve got a solid strategy in place.

How To 130

How To Discount Social Media Software 130

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. You can order your copy of the book in print or as an eBook on Amazon. How can a thriving membership program be planned and executed?

Recruiting 95

Recruiting Recruitment eBook Revenue 95

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Absolutely not?

Proposal 170

Proposal eBook Maine Tips 170

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Velvet Chainsaw

JULY 13, 2015

At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing. Conference and trade show organizers now find themselves immersed in a prove-it-or-lose-it sponsorship environment. We’re making this eBook available to our blog subscribers.

eBook 40

eBook Revenue Conference Strategy 40

Higher Logic

JULY 19, 2018

With the technology available at our fingertips today, we expect more from the organizations we affiliate ourselves with. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Well luckily, there is!

Tips 159

Tips eBook Newsletter Marketing 159

Associations Now

MAY 2, 2017

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to? Is interactive content a hook that marketers can latch on to?

Content 58

Content Report Marketing eBook 58

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy. Members lapsed in the past 3-6 months.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

AUGUST 7, 2018

It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail. In your online community you can safely share your company’s strategy so that all your customers and employees can be reminded of a singular vision.

eBook 149

eBook Case Study Products Tools 149

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. With a data warehouse in your AMS, your association can compete more strategically in your market.

Analysis 142

Analysis eBook Software Report 142

Jamie Notter

JANUARY 14, 2014

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. So he gets particularly annoyed at the “culture eats strategy” meme.

Strategy 70

Strategy eBook Discount Course 70

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into.

Revenue 135

Revenue Certificate eBook Education 135

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254