Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

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Revenue Certificate eBook Education 135

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Potomac Core

MARCH 17, 2015

Despite an improving economy, today’s executives face more pressure than ever to innovate, improve operating margins and grow top line revenue. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.) chances of participation are low. The post Advocacy or Business Outcomes?

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eBook DC Member Engagement Newsletter 100

Potomac Core

JUNE 27, 2017

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue. Click here to receive your free eBook “Accelerating Strategic Member Engagement”.

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Member Engagement Case Study DC eBook 119

Reid All About it

APRIL 13, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Host: Community IT Innovators. I was away last weekend so the latest posts are from two weeks ago.

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DC Washington Revenue Chicago 30

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter.

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Social Media Chicago Tools Washington 37

Association Mavens

MAY 5, 2014

Then we started sending email newsletters say, well when they open up the newsletter, that’s a form of engagement and when they’re engaging with me online, whether it’s on LinkedIn or Facebook or Twitter, that counts as engagement too. Ben Martin: Yeah, first it’s been cool to see some of the innovations that are coming down the road.

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Social Media Strategy Software Newsletter 40