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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

Revenue 296
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What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? The survey said members want to learn the skills taught in the course. Instead, watch member behavior for clues about what they want to learn. Did you target the right market segment?

Course 175
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How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Success and Support : Your customer success and support teams have access to health scores, NPS surveys, and CSAT data that can indicate customer happiness.

How To 189
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Association Brain Food Weekly: 9.3.21

Reid All About it

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ). Stu Sjouwerman, KnowBe4 ).

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Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. Host: Event Manager Blog. 1 CMP credit.

LMS 174
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Association Brain Food Weekly: 3.16.18

Reid All About it

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.

eBook 46
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7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

And that’s just a tiny sample of the booming subscription market. Associations have also been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association management systems, learning management systems, and other association software.

Revenue 28