Thu.Jun 23, 2022

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When to Add Videos to Your Online Engagement Strategy

Association Adviser

An online engagement strategy is important to help guide how your members interact with your association’s online presence. It is only natural that when you are planning your annual member engagement strategy that video is included. With video being an addition to your annual planning, you may have several questions that include how to increase […].

Video 136
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Helping Chapters Embrace Change

Mariner Management

We all know that at some point, we need our chapters to change. And whether that change is small or large, we will experience some resistance from chapter leaders. So, what is an association to do? We know resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start.

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Don’t Get Too Focused on the Concept of Your Culture

PROPEL

Many leaders are intentional about their culture. They define it clearly and they over-communicate to staff about what it is, why it’s important, and what kind of behaviors they expect. That is all super important, but it’s not enough. If you want your culture to be truly amazing, then it can’t just be an idea or a set of concepts—it must be actively managed.

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June Idea Swap: Helping Chapters Embrace Change

Mariner Management

We all know that at some point, we need our chapters to change. And whether that change is small or large, we will experience some resistance from chapter leaders. So, what is an association to do? We know resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start.

Chicago 62
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Your Marketing Plans Can Still Survive Without Cookies

Multiview

Google will begin Stage 1 of the Privacy Sandbox initiative in late-2022. This initiative is part of Chrome’s plan to phase out support for third-party cookies, which can begin raising red flags for any association who may be using programmatic efforts as part of their marketing plan.