Associations Now
OCTOBER 21, 2018
Your events can tell you a lot about attendees’ habits now, thanks to robust analytics. But they also have the potential to give you valuable input on your organization’s larger goals. Associations are often pushed to be more “data-driven,” which is a good thing. But given all the data that leaders have the potential to access now, it’s worth asking: What kinds of data do you trust to take the wheel?
Associations Now
OCTOBER 21, 2018
Patrick Dorsey, the EVP of Marketing at Impexium, breaks down the defining characteristics of people who make a lasting impact at their associations. Being an Association Technology Disruptors isn’t just about quick fixes and applying Band-Aids to problems. It’s about looking down the road and asking, “What can I do now that will not only fix today’s issues but will have a lasting positive impact on the months and years to come?”.
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