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Reads of the Week: January 25, 2013
Reid All About it
JANUARY 25, 2013
She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Educate and earn trust and respect – that’s the key. Consumers have the same preferences.
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