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Marketing the Future: Learn From the Mac’s Initial Missteps
Associations Now
JANUARY 28, 2014
production—and has been steadily losing market share to other apple varieties. On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho. The Mac, for decades, owned a few specific niches, notably education and graphic design. that the product really started cooking with gas.
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