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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

It is critical to ensure your meeting strategy and goals align with your organization’s overall business strategy. This year’s event will be held in October in Indianapolis. Sending attendees a post-conference survey is a traditional way to measure engagement. In 2017, the event saw a record attendance of over 67,000.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. The second example represents an omnichannel marketing strategy that allows you to reach your audience on multiple channels, keeping your association top of mind.

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What’s Your Membership Resolution for 2019?

Associations Now

Director of Membership, Corporate Housing Providers Association, Indianapolis. “My I like this strategy because creating new member categories can be a great way to personalize the experience of your organization for segments of membership. This would be a 20 percent increase from where we currently are.”. Lindsay Currie.