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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations,” said Nancy. Topics range from benefits and leadership announcements to interviews that help employees get to know one another. People rarely visited our old intranet.

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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations,” said Nancy. Topics range from benefits and leadership announcements to interviews that help employees get to know one another. People rarely visited our old intranet.

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Match a City’s Perks with Your Attendees’ Interests

Associations Now

“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. In January 2000, both the NCAA and NFHS moved from Kansas City, Mo., to Indianapolis. “We

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

For 2017, we be launching an online site that includes the content and facilitator guides so that any nonprofit or trainer can provide leadership development for emerging nonprofit leaders. I also continued my position as Adjunct Professor teaching a graduate course at Middlebury College/Monterrey Institute for International Education.

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How the Mighty Fall - Associations at Risk - Part 1 of 5

Association Subculture

All of the following signs point to an association whose leadership is taking itself entirely too seriously and may be at risk. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant.

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