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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Email marketing.

Survey 150
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Association Brain Food Weekly: 9.10.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?”

Strategy 195
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Association Brain Food Weekly: 11.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. But most will agree that recruitment and retention feels tougher now than ever before. 1 CAE credit.

Chicago 174
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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

In this guide, we’ll cover the fundamentals of nonprofit membership programs, identify which organizations benefit most, discuss their advantages, and pinpoint what makes them successful. How do you build a successful nonprofit membership program? How do you build a successful nonprofit membership program?

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Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap.

LMS 218