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Association Brain Food Weekly: 5.21.21

Reid All About it

The riches are in the niches, says WBT Systems. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Niche conferences.

San Jose 369
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Online education’s role in membership marketing. Email marketing.

Survey 150
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Association Brain Food Weekly: 7.16.21

Reid All About it

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Online education revenue.

Revenue 195
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Association Brain Food: 5.20.22

Reid All About it

In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Host: American Marketing Association.

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Association Brain Food Weekly: 5.11.18

Reid All About it

WBT Systems shares 12 ways to increase student participation in online discussions. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn how GDPR will affect the data you currently store, how event marketing will be impacted by GDPR, and how can you continue to grow your event under GDPR.

DC 30