Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation. Let’s just do that.”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

FEBRUARY 4, 2020

Tip: Tap into tools that support the collection of comprehensive member data. Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. No, probably not.

Communications 287

Communications Tips Content Tools 287

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Cohen, I’m going to only talk about career stages and ages.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. The Digital Education Tools That Keep Your Members Coming Back For More (Membership Growth Online Summit 2017). Digital Marketing Office Hours. Lunch provided.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 12, 2018

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Gen Z, Millennials & Gen X: Exploring Generations and Online Reviews. 1 CAE credit. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170