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Association Brain Food: 4.12.24

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Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Staff meetings.

Revenue 256
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Association Brain Food: 5.12.23

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Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200
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Association Brain Food Weekly: 4.30.21

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McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Host: Brandt Krueger, founder Event Technology Consulting. Work shutdown rituals. Shut up and listen.

Education 354
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Essential Medical Association Software That Grows Your Organization

MemberClicks

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. To meet these expectations, anticipate association challenges, and grow your membership, your medical association needs the right software and technology.

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Association Brain Food Weekly: 9.10.21

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WBT Systems took him up on the challenge and focused on how an association’s learning business might help shape their industry’s future. Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps.

Strategy 195
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Association Brain Food: 5.20.22

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Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Become the association your members (not just your board) need now and in the future. Must-have technology. Do keynotes influence the decision to attend? Quick hits.