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Association Brain Food: 9.29.23

Reid All About it

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Daughtry, M.Ed.,

Revenue 274
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member-Driven Video Storytelling Workshop Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy.

Strategy 274
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Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Creating and running outstanding campaigns. Tue 1/30 at 9:30 a.m. – 1 CAE credit.

DC 225
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Association Brain Food Weekly: 5.14.21

Reid All About it

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. Host: Event Farm. More info/register. CAE/CMP credit.

St. Louis 341
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Association Brain Food Weekly: 5.15.20

Reid All About it

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Virtual event sponsors and exhibitors. Chapter sponsorships.

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Association Brain Food Weekly: 4.5.19

Reid All About it

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. This deep dive on the strategies of applying Holistic Intelligence to event planning will help everyone be more effective at work and at home. Unlocking Revenue by Driving Learner Engagement.

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Association Brain Food Weekly: 11.4.16

Reid All About it

This webinar will give you a better understanding of Lean Six Sigma and how to use it in event planning. Explore emerging perspectives from Abila’s membership study, including the top ways to attract Millennials, keep Gen Xers, and engage Matures. More info/register. Host: Pathable. Wed 11/16 at 2 p.m. 1 CAE credit.

Handbook 239