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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. By concentrating resources in one venue, recruiters can offer a more compelling experience.

System 60
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What is Customer Experience (CX)? Crash Course

Fonteva

CX is the concept that interaction a business has with customers, from initial outreach or marketing to ongoing retention efforts, shape and define the customers’ overall feelings towards the organization. What is CX? A robust customer (or member) experience strategy can bring these benefits for any organization: Stand out from competitors.

Course 52
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Association Brain Food: 6.24.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Leadership training. More info/register. CMP credit.

Video 39