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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Bagel-Eating Contest Aims to Draw Attention to Start-Up Bagel Group

Associations Now

David Brunelli of Philadelphia walked away from the National Bagel Association ’s second-annual National Bagel Eating Contest in New York with a $500 cash prize and the title of “National Bagel Eating Champion” for gobbling down 11 bagels in eight minutes. Its CEO wants the contest to one day bookend the group’s annual conference.

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Thursday Buzz: Celebrate Global Meetings Industry Day

Associations Now

Meetings professionals on multiple continents are hosting advocacy events, including panels, rallies, award presentations, and more. Follow #GMID17 on social media to learn more about these events and to participate in the online conversation. Get more people to your next event.

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Internship Intel

Aaron Wolowiec

My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. But perhaps with better networking and marketing, associations could change that. And examples I got.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic? The financial markets are a bellwether, at least.

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NBA Refs Score on Social With Twitter Watch Parties

Associations Now

The National Basketball Referees Association is improving understanding of one of the toughest jobs in sports by hosting a series of #RefWatchParty events on Twitter. AdWeek adds that the league and NBRA anticipate hosting #RefWatchParty events more often during the regular season and even during the NBA playoffs.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

With almost daily announcements of conference and event cancellations mounting due to fears surrounding the coronavirus SARS-CoV-2 (that can develop into the deadly COVID-19 ), many association executives are wondering if their own conferences, special events, and Board meetings are safe. Deflation or inflation? Rising rates?