Potomac Core

OCTOBER 29, 2017

These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. In a dynamic global economy, new impediments and opportunities will continually surface. For example, threats in States and in local government are an increasing part of Advocacy strategies.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. What process should your association take to develop a D&I strategy?

Revenue 195

Revenue Survey Leadership Education 195

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OCTOBER 1, 2021

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. CAE credit.

LMS 195

LMS Conference Technology Content 195

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DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.

Tips 41

Tips Video Content Marketing 41

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). Jen Rose Smith, Washington Post ).

San Diego 195

San Diego Education Social Media Content 195

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SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. I hope Russian and American politicians and military heed his example should that day ever come. Member/customer engagement.

Blended Learning 41

Blended Learning Software Education Marketing 41