Potomac Core
OCTOBER 29, 2017
For example, threats in States and in local government are an increasing part of Advocacy strategies. Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. Association Supply Chain Advocacy Means Doing Fewer Things Exceptionally Well.
Reid All About it
OCTOBER 15, 2021
Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.
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Associations Now
JANUARY 6, 2016
storm of 2015, killed dozens of people, but it also killed tens of thousands of cows throughout New Mexico and Texas. A winter storm named Goliath has milk producers throughout Texas and New Mexico picking up the pieces, and the associations that represent them are looking to help out. Goliath, the deadliest U.S.
Reid All About it
OCTOBER 22, 2021
Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.
Reid All About it
OCTOBER 29, 2021
Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsorship sales. He describes his S.C.O.R.E
Reid All About it
OCTOBER 1, 2021
I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. 1 CAE credit.
Reid All About it
SEPTEMBER 30, 2022
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. I hope Russian and American politicians and military heed his example should that day ever come. Member/customer engagement.
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