2020 Election Lesson for Associations: Predictions are Only as Good as Your Data
Association Success
NOVEMBER 23, 2020
Small Sample Sizes. Predictive Analytics Fail #1: Small Sample Sizes. The fact is, while pollsters did their best to represent the demographics of the states in which they were working, there are a lot of limitations to gathering a complete data sample over the phone or in front of Walmarts. Incomplete Data. Failure to Segment.
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