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Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Mike Dunham, AGC Georgia.

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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. It’s a break from the clutter of online blogs, snippets, videos, etc. The magazine is a very good complement to our efforts regarding legislation and policy issues,” says Schuyler Harding, communication manager for Association County Commissioners of Georgia. “We

Georgia 61
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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Stock Market #.

Texas 60
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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Adding video to your website makes you 53 times more likely to land on the front page of a Google search result. “You don’t have to be the first to market or the earliest adopter. See Underwood’s article about video in today’s issue.

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You’re Never Too Old to Learn Something New

Association Adviser

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.