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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Venues and Destinations Use Virtual Planning Tools for Clients

Associations Now

An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. One platform being used is Realync , which allows for live interactive video tours of sites.

Tools 105
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350
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Association Brain Food Weekly: 6.19.20

Reid All About it

Drag queen bingo on the first night caught my eye as well as a video of a family surprising their dad with an ACUI award. Why Just Video Conferencing is Not Sufficient for Association Governance. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Misha Glouberman ). 1 CAE credit.

Video 221
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Ways Your Association Can Promote Videos to Members

Association Adviser

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.

Video 60
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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Association Brain Food Weekly: 2.14.20

Reid All About it

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. User-centric design isn’t a nice-to-have in today’s market. More info/register.

DC 243