Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 70

Recruiting Recruitment Minnesota Georgia 70

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350

Montana Certificate Conference Content 350

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JUNE 19, 2020

Drag queen bingo on the first night caught my eye as well as a video of a family surprising their dad with an ACUI award. Why Just Video Conferencing is Not Sufficient for Association Governance. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Misha Glouberman ). 1 CAE credit.

Video 221

Video Conference Revenue Industry 221

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

MAY 8, 2020

Five tips to successful video meetings. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Gerd De Bruycker, marketing director at Cisco Systems. Lakisha Ann Woods, CAE ). Zooooom.us ).

North Carolina 221

North Carolina Montana Conference Revenue 221

Association Adviser

JUNE 29, 2016

Recruiting. For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Stage 4: Recruiting. Designing the marketing and recruitment process is one of the most critical and sensitive portions of mentoring program set-up.

How To 60

How To Georgia Recruiting Recruitment 60