Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing.

Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs.

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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Recruit. ” Now, don’t forget to repeat: Recruit.

Texas 89

3 Ways to Use Social Media to Grow Membership


So for example, if you’re the Georgia Association of Educators, you could target people who live in the state of Georgia and work in public education. By now, you probably know your members are your greatest marketing tool, but how much are you actually doing to get them to spread the word about your association? But to take that initiative up a notch and really get your members to spread the word about your association, consider creating a member recruitment toolkit.

Association Career Paths

Association Adviser

Some people think association careers are pretty random, “but we’re very deliberate here about steering our talent into five distinct paths and helping them excel at communications and PR, membership marketing, business development and sponsorship, education or association management.”

Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered.

Mooc 75

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level.

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Wendy Kavanagh, Georgia Society of Association Executives.

How Smart Associations Grow Membership

Association Adviser

Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement. That’s led to membership growth in both recruitment and retention.”

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Wendy Kavanagh, Georgia Society of Association Executives. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Create the mission first; then build the organization. .

Ohio 83

What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. By Hank Berkowitz.

Solutions for Your Membership Conundrum

Association Adviser

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In AGC Georgia’s Dunham agreed. “I

Nine Characteristics of Online Communities That Work

Higher Logic

Are you trying to recruit new members or retain existing ones? Any community that is full of marketing messages, top-down communication, or where the community manager jumps on every question immediately with an answer of his or her own, is doomed as a community.

The Leadership “Advantage”

The Membership Blog

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. Back in the day” (as we refer to anything prior to the internet) most membership organizations marketed a list of benefits that promised their members a true advantage in the marketplace and the work place.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. It’s also a great member benefit and new member recruiting tool. As far back as late 2012 , BOMA Georgia’s Gabriel Eckert told us a that we’re relying too much on data and not enough on our own gut instinct and common sense.