The psychology of brand loyalty and online communities.
AUGUST 14, 2019
Brand loyalty, by contrast, has very little to do with things like prices or discounts. In a time when our ties to technology have made it easier than ever to access information, there’s more talk of things like marketing automation and data analytics. The importance of these is indisputable, increasing reliance on technology is also making us crave a human connection above all else. 77% of brands could disappear without a trace, and no one would even care.