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How to Be a Real Change Agent in Your Association

Tom Morrison

How to Be a Real Change Agent in Your Association. One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Jacksonville Beach, FL.

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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

Some members have over $1 billion in revenue and hundreds of employees. After eight years in Louisiana, I ran a chapter in Jacksonville, Florida for six years and then came up to Atlanta to run this chapter in 1995 where I’ve been ever since. AA: Is there such a thing as a typical AGC Georgia member? MD: Not really.

Georgia 109
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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” Jacksonville Beach, FL. year round. Tom Morrison.