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Destinations Make Diversity and Inclusion a Strategic Priority

Associations Now

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. Here’s how and why. While Dallas has a few years under its belt, other CVBs have either recently started or expanded their D&I strategy. According to a blog post announcing DMAC, its objectives are.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. The Medicare Quality Payment Program (aka MACRA) 201: Know the Details and How to Help Your Members. Member Engagement Strategies.

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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

Last week, the organization announced that members at its national convention in Minneapolis would be able to attend an exclusive event with musical legend Prince. on how to think like a futurist @ASAEannual #asae15 pic.twitter.com/yqDYI38vZc. ” Note-taking of the Day. A few of my notes from @sherylconnelly (she's awesome!)

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Building a Facebook Presence

ChatterBachs

It’s time to figure out how to use the tool to create brand loyalists. The thing is, it doesn’t matter how your company makes its money, your customers are on Facebook. Develop a strategy. Just like anything else in your business, having a strategy and measurable goals around your Facebook campaign are imperative.

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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Read more. Read more.

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Pessimism and Predictions: Comments on the Commentators : Off.

Off Stage

How can we as organizations survive and be healthy if these predictions come true? Bill Rovillo, of IMAPP, voiced some particularly challenging thoughts that association and MLS staff and leadership need to consider and place on the strategy section of their organizational agenda. ” That’s not too much of a stretch, is it?