Higher Logic

MARCH 19, 2019

There’s always a waste to prevent or a profit to be made or a gift to be given when you know how to pickle. If you don’t have someone on your team with user experience (UX) or user interface (UI) design chops, consider hiring or consulting with an expert so your website and online community really glow. Targeted content.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Higher Logic

MAY 2, 2019

Successful publications are well thought out with their target audience in mind – you won’t get there by playing a guessing game to understand your members. Tracking behavioral data offers valid insights about how your members engage with your association online. Read the full case study.

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

MAY 29, 2020

Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. How to Go Virtual (While Still Creating an Engaging Experience).

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Self-mastery. More info/register. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39