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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

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Association Brain Food Weekly: 9.17.21

Reid All About it

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195
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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

The work stoppage – which has gone past 70 days – has resulted in cancellation of more than a third of the season, their traditional New Year’s Day outdoor game and their All-Star Game. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned.

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Association Brain Food Weekly: 10.16.20

Reid All About it

Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. 1 CAE credit.

Indiana 221