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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

It is critical to ensure your meeting strategy and goals align with your organization’s overall business strategy. This year’s event will be held in October in Indianapolis. Sending attendees a post-conference survey is a traditional way to measure engagement. In 2017, the event saw a record attendance of over 67,000.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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What’s Your Membership Resolution for 2019?

Associations Now

Director of Membership, Corporate Housing Providers Association, Indianapolis. “My I like this strategy because creating new member categories can be a great way to personalize the experience of your organization for segments of membership. This would be a 20 percent increase from where we currently are.”. Karen Hansen. Lindsay Currie.