Idea Architects
JANUARY 2, 2013
The wonderful Indianapolis Museum of Art is free to all visitors, so becoming a member is an optional activity. But there is one very important thing that it fails to do, something that so many other organizations (both for-profit companies and nonprofit institutions) also neglect to address: it fails to convert.
Idea Architects
MARCH 8, 2013
Care/Don't Care by Jamie Pawlus • Indianapolis Cultural Trail Think of the last time that someone asked you about your passions. In short, why do we spend so little time as organizations asking people what they care about? Of all the things that professional organizations do this is the one I care about least. Example: advocacy.
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