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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. The second example represents an omnichannel marketing strategy that allows you to reach your audience on multiple channels, keeping your association top of mind.

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Evaluating Your Board Meeting Agenda to Boost Productivity

Achieve

dives into a handful of preparation requirements that are crucial to set up a meeting for success, two of which include: Documents that attendees are expected to review. Attaching documents that will be up for discussion or voting allows everyone to review important information ahead of time. and review documents. prepare data.

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Book Review: Cause for Change

Beth Kanter

It takes us through why it is important for nonprofits to connect with Millennials based on a good synthesis of recent research and follows through with informative chapters that will help your nonprofit build a solid strategy for connecting with the connected generation in your organization’s communication’s strategy.

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Writing Doesn't Mean Publishing

Idea Architects

Reviewing my 20+ years of presentations, articles, and blog posts to see what content still has value and is worth sharing in a new form and what needs to be retired. Helping a few Indianapolis organizations get clarity around their purpose, identity and culture. Some of my slide decks from the early 90s?