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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

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Are Your Attendees Also Your Number-One Fans?

Associations Now

What do the New England Patriots , St. Louis Cardinals , and Chicago Blackhawks have in common? This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. Treat your audience like a community, not a database.