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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. And female bike owners tend to skew younger, as well: MIC reports that a little more than 17 percent of generation X motorcycle owners and 17.6
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