Innovation Leadership Marketing Member Insights 
Associations Now
FEBRUARY 6, 2024
The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. The post Insurance Group Launches Innovation Initiative appeared first on Associations Now.
Reid All About it
JUNE 11, 2021
If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?
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Reid All About it
MAY 14, 2021
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.
Reid All About it
APRIL 16, 2021
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Learn how to keep the conversation going post-event and uncover the content your members want and need. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Innovative Remote Workplace.
Reid All About it
MARCH 22, 2019
They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Rosen, President of ML Innovations, Inc.
Smooth The Path
JULY 12, 2018
From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs?
Reid All About it
JANUARY 13, 2023
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.
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