Innovation Marketing Minnesota Recruitment 
Spark Consulting
JANUARY 8, 2018
Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
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Reid All About it
OCTOBER 6, 2023
Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.
Beth Kanter
APRIL 23, 2012
Note from Beth: Innovation was the buzzword at the Nonprofit Technology Conference! I ran into the good folks at Idealware who offered to do a guest post on the topic – looking at small ways to be innovative. Everyday Technology: Innovative Ways To Do More With Less, Guest Post by Laura Quinn and Chris Bernard.
Reid All About it
FEBRUARY 18, 2022
Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.
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