Reid All About it

OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

OCTOBER 20, 2023

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Quick hits. Sarah Michel, Velvet Chainsaw Consulting ). More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Associations Now

SEPTEMBER 9, 2015

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., What is the increased revenue of an organization that hires a person with your certification?

Minnesota 40

Minnesota Analysis Certificate Sample 40

Reid All About it

FEBRUARY 18, 2022

I recently downloaded (for free) one of them, Advancing Business-Venture Innovation , because I’ve been enjoying the interviews and articles at Association Ventures Playbook by Barry Barresi, one of the authors of the research study. How Thriving Associations Are Embracing Innovation and Blazing a New Trail to Relevance. 1 CAE credit.

Content 39

Content Marketing Tips Strategy 39