Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

MARCH 17, 2014

Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests. Demographics aren’t the only criteria for segmenting membership.

Texas 60

Texas Video millennials Revenue 60

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. How Design Thinking Helps You Increase Impact and Innovation. More info/register. Host: 4Good. Wed 1/11 at 2 p.m. –

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. How Design Thinking Helps You Increase Impact and Innovation. More info/register. Host: 4Good. Wed 1/11 at 2 p.m. –

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150