It’s a Snap: Adding Snapchat to Your Event’s Engagement Strategy
Associations Now
MAY 6, 2016
NBC Sports is making Snapchat a central part of its coverage of this weekend’s Kentucky Derby. Last year 16 million viewers tuned in to watch the 141st Kentucky Derby. But, this year, NBC Sports is also betting on people turning to image- and video-sharing app Snapchat to not only watch the race but share their Derby experiences.
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