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Association Brain Food Weekly: 10.29.21

Reid All About it

Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. The report covers much more, including what self-described successful organizations are more likely to do. Marketing education.

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

FĂ­onta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195
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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology.

LMS 195
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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Tough leadership decisions. I’ve read a few reports about the disadvantages of in-person brainstorming sessions, so this is not a surprise. Groupthink.

Tips 41
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Association Brain Food Weekly: 10.22.21

Reid All About it

Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. Content marketing. New association podcast. Maddie Grant of Propel and Rick Bawcum of Cimatri launched a new podcast, The Association Mashup , which will focus on the intersection of culture and technology.

San Diego 195
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Association Brain Food: 9.30.22

Reid All About it

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.